In this article, I am going to talk about a new service from Google called Google URL Shortener. Actually, it's been around since December of 2009 as a feature of Feedburner and the Google Toolbar. Recently, Google has developed it into a stand alone website.
I know what you're thinking, another web site that shortens URL's. Well, you would be right, except for the fact that Google has integrated analytics into the URL's it generates. All you need to have is a Google account (and who doesn't now a days) to access the analytic data. Here's a couple of quotes from the Google Social Web Blog:
There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built goo.gl with a focus on quality. With goo.gl, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a goo.gl shortened URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products. Since our initial release, we’ve continued to invest in the core quality of the service:
- Stability: We’ve had near 100% uptime since our initial launch, and we’ve worked behind the scenes to make goo.gl even stabler and more robust.
- Security: We’ve added automatic spam detection based on the same type of filtering technology we use in Gmail.
- Speed: We’ve more than doubled our speed in just over nine months.
We’ve focused on making the service lean, but you will find some helpful features. If you sign-in to your Google Account, you’ll see a list of URLs you’ve shortened in the past. Click the “details” link next to any of shortened URL and you’ll find public, real-time analytics data, complete with traffic over time, top referrers, and visitor profiles. This can be a great way to better understand who’s interested in your links, how they’re finding them and when they’re reading.
If you are looking to track your short URL's, I encourage you to look into Google URL Shortener,